WM405 Advanced Concepts: Digital Media Integration

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Course Description

Consumer behavior and business requirements to engage audiences are constantly evolving. Learn the latest techniques in content marketing, storytelling and growing audiences to keep them engaged. This class is HANDS-ON and works on two pre-chosen local PDX brands, developing a complete and advanced digital marketing strategy. Work from a project brief co-developed by the instructor and the local businesses that presents real-world experience for students and pro-bono strategies for local brands that need your expertise in digital marketing. Students must present their work to the business on the final day of class.


WM405 is the final course in the Digital Marketing Strategies certificate and requires that registrants have successfully completed WM401, WM402, WM403 and WM450.

When you enroll in the 5 courses, you will see a message reminding you that WM401, WM402, WM403 and WM450 need to be completed before you may take WM405. This is so students may still receive the discount for the bundle option, by enrolling in all 5 courses at one time. Please click through to your cart to complete the transaction.

Applies Towards the Following Certificates


  WM405 - 007 Advanced Concepts: Digital Media Integration      
  2014-2015 - Fall 2014   Status:  Available
Class Schedule: 3 Sessions
Contact Hours: 15.00
Course Fee(s):
Course Fee non-credit    $675.00
Potential Discount(s):
DMS Bundle Discount
Early Bird Discount
Referral Discount
DMS Bundle Discount + 1
  1.50 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 10:00AM - 4:00PM
5 Dec 2014 to 19 Dec 2014
Building: Crown Plaza Building
Room: Ross (100B3)
Delivery Options:  In Class
  Section Notes:  

Laptops are required, and wireless accounts are available onsite