WM405 Digital Media Integration

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Course Description

Consumer behavior and business requirements to engage audiences are constantly evolving. Learn the latest techniques in content marketing, storytelling and growing audiences to keep them engaged. This class is hands-on and works on a pre-chosen local PDX brand, developing a complete and advanced digital marketing strategy. Work from a project brief co-developed by the instructor and the local businesses that presents real-world experience for students and pro-bono strategies for local brands that need your expertise in digital marketing. Students will present their work to the business on the final day of class.

Questions about this course? Please contact CEPE at cepe@pdx.edu or 503.719.7655



WM405 is the final course in the Digital Marketing Strategies certificate and requires that registrants have successfully completed WM401, WM411 and WM403.


Applies Towards the Following Certificates


  WM405 - 010 Digital Media Integration      
  2015-2016 - Spring 2016   Status:  Available
Class Schedule: 3 Sessions
Contact Hours: 15.00
Course Fee(s):
Course Fee non-credit    $699.00
Potential Discount(s):
Referral Discount
  1.50 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 8:30AM - 4:30PM
10 Jun 2016 to 24 Jun 2016
Building: Crown Plaza Building
Room: Sauvie (100B1)
Delivery Options:  In Class
Instructors: Lisa Peyton, Bryan Rhoads
  Section Notes:  

Class dates are June 10, 17, and 24, 2016.

Laptops are required, and wireless accounts are available onsite.