Consumer behavior and business requirements to engage audiences are constantly evolving. Learn the latest techniques in content marketing, storytelling and growing audiences to keep them engaged. This class is hands-on and works on a pre-chosen local PDX brand, developing a complete and advanced digital marketing strategy. Work from a project brief co-developed by the instructor and the local businesses that presents real-world experience for students and pro-bono strategies for local brands that need your expertise in digital marketing. Students will present their work to the business on the final day of class.
Questions about this course? Please contact CEPE at firstname.lastname@example.org or 503.719.7655