From small companies to large brands, business today relies heavily on using digital technologies for communicating and interacting with customers, and engaging new audiences. This course ties theory to best practices in real-world case studies. Students are asked to put their unique challenges to task, creating strategies, objectives, goals, and tactics. Developing new approaches to content creation and content strategies is critical for relevance, value, and breakthrough marketing. This workshop reviews the current landscape of digital technologies and content, and current digital strategies, and looks at tomorrow's trends on how content may evolve in the next two to five years.
WM405 is the final course in the Digital Marketing Strategies certificate and requires that registrants have successfully completed WM401-WM404.
When you enroll in the 5 courses, you will see a message reminding you that WM401-404 need to be completed before you may take WM405. This is so students may still receive the discount for the bundle option, by enrolling in all 5 courses at one time. Please click through to your cart to complete the transaction.
My Cart
