WM405 Digital Media Integration

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Course Description

Consumer behavior and business requirements to engage audiences are constantly evolving. Learn the latest techniques in content marketing, storytelling and growing audiences to keep them engaged. This class is hands-on and works on a pre-chosen local PDX brand, developing a complete and advanced digital marketing strategy. Work from a project brief co-developed by the instructor and the local businesses that presents real-world experience for students and pro-bono strategies for local brands that need your expertise in digital marketing. Students must present their work to the business on the final day of class.


WM405 is the final course in the Digital Marketing Strategies certificate and requires that registrants have successfully completed WM401, WM411 and WM403.


Applies Towards the Following Certificates


  WM405 - 009 Digital Media Integration      
  2015-2016 - Fall 2015   Status:  Available
Class Schedule: 3 Sessions
Contact Hours: 15.00
Course Fee(s):
Course Fee non-credit    $699.00
Potential Discount(s):
Referral Discount
  1.50 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 8:30AM - 4:30PM
20 Nov 2015
Building: Crown Plaza Building
Room: Sauvie (100B1)
In-class:   Fri 8:30AM - 4:30PM
4 Dec 2015 to 11 Dec 2015
Building: Crown Plaza Building
Room: Sauvie (100B1)
Delivery Options:  In Class
Instructors: Bryan Rhoads
  Section Notes:  

Class dates are November 20, December 4 & 11, 2015.

Laptops are required, and wireless accounts are available onsite.