WM403 Social Media Marketing

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Course Description

The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how we buy and sell products, and how we reach customers, interact with friends, and talk about things we like (or hate).

Understanding this fast-changing landscape and the opportunities available is critical to effectively leveraging social media marketing. In this class, we introduce a best-practice methodology, cover award-winning strategies and techniques, and give you the guidance and tools that help you create successful programs and campaigns.


Applies Towards the Following Certificate(s)




Sections

  WM403 - 007 Social Media Marketing      
  2014-2015 - Fall 2014   Status:  Available
 
Number of Sessions: 3
Contact Hours: 15.00
Course Fee(s):
Course Fee non-credit    $675.00
Potential Discount(s):
Five Course Bundle Discount
Early Bird Discount
Referral Discount
  Available for Credit 1 units
1.50 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 10:00AM - 4:00PM
17 Oct 2014 to 31 Oct 2014
Building: Crown Plaza Building
Room: Ross (100B3)
 
Instruction Method:  In Class
Instructors: John Hartman, Siouxsie Jennett
  Section Note(s):  

Laptops are required, and wireless accounts are available onsite