WM402 Search Engine Marketing

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Course Description

Search engine marketing is an evolving yet maturing discipline. Whether you're a seasoned marketer or someone looking for a career change, this 18-hour workshop is the ideal opportunity to maximize your value and earning potential. Search marketing veterans teach you SEM fundamentals, including search engine optimization (SEO), pay-per-click (PPC), link development, online reputation management, and social media marketing integration. The workshop incorporates real-world examples and guest speakers, as well as a full-day lab exercise that includes optimizing a website or blog. The SEM workshop provides instant application in your world.

Applies Towards the Following Certificates


  WM402 - 008 Search Engine Marketing      
  2014-2015 - Winter 2015   Status:  Enrollment Closed
Class Schedule: 3 Sessions
Contact Hours: 16.0
Course Fee(s):
Tuition non-credit    $675.00
Potential Discount(s):
Referral Discount
  1.60 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 10:00AM - 4:00PM
20 Feb 2015
Building: Crown Plaza Building
Room: Ross (100B3)
In-class:   Fri 10:00AM - 4:00PM
6 Mar 2015 to 13 Mar 2015
Building: Crown Plaza Building
Room: Ross (100B3)
Instructors: Kent Lewis
  Section Notes:  

Laptops are required, and wireless accounts are available onsite