WM402 Search Engine Marketing

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Course Description

Search engine marketing is an evolving yet maturing discipline. Whether you're a seasoned marketer or someone looking for a career change, this 18-hour workshop is the ideal opportunity to maximize your value and earning potential. Search marketing veterans teach you SEM fundamentals, including search engine optimization (SEO), pay-per-click (PPC), link development, online reputation management, and social media marketing integration. The workshop incorporates real-world examples and guest speakers, as well as a full-day lab exercise that includes optimizing a website or blog. The SEM workshop provides instant application in your world.

Applies Towards the Following Certificate(s)

Digital Marketing Strategies

Sections

WM402 - 004 Search Engine Marketing

2013-2014 - Fall 2013

Status: Available

Number of Sessions: 3 Contact Hours: 15.00
Course Fee(s):
Course Fee non-credit $675.00
Potential Discount(s):
Five Course Bundle Discount

1.5 CEUs

Location:	Portland State University
In-class:	Fri 10:00AM - 4:00PM 18 Oct 2013 to 1 Nov 2013
Building:	Market Square Building
Room:	MSQ 1054

Instruction Method:	In Class
Instructors:	Kent Lewis

Section Note(s):

Laptops are required, and wireless accounts are available on campus by visiting www.pdx.edu/oit/guest

Optional book for purchase, The Search: How Google and Its Rivals Rewote the Rules of Business and Transformed our Culture

This course is available for an optional 1 credit (additional $55 via PSU's credit registration system. Please see our credit registration instructions on how to register for the credit section of this course. Use the course CRN number listed above when registering via the credit registration system.