Search engine marketing is an evolving yet maturing discipline. Whether you're a seasoned marketer or someone looking for a career change, this 18-hour workshop is the ideal opportunity to maximize your value and earning potential. Search marketing veterans teach you SEM fundamentals, including search engine optimization (SEO), pay-per-click (PPC), link development, online reputation management, and social media marketing integration. The workshop incorporates real-world examples and guest speakers, as well as a full-day lab exercise that includes optimizing a website or blog. The SEM workshop provides instant application in your world.