WM402 Search Engine Marketing




Course Description

Search engine marketing is an evolving yet maturing discipline. Whether you're a seasoned marketer or someone looking for a career change, this class is the ideal opportunity to maximize your value and earning potential. Search marketing veterans teach you SEM fundamentals, including search engine optimization (SEO), pay-per-click (PPC), link development, online reputation management, and social media marketing integration. The class incorporates real-world examples and guest speakers, as well as a full-day lab exercise that includes optimizing a website or blog. The SEM class will provide instant application in your world.

Questions about this course? Please contact CEPE at cepe@pdx.edu or 503.719.7655



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