WM402 Search Engine Marketing

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Course Description

Search engine marketing is an evolving yet maturing discipline. Whether you're a seasoned marketer or someone looking for a career change, this class is the ideal opportunity to maximize your value and earning potential. Search marketing veterans teach you SEM fundamentals, including search engine optimization (SEO), pay-per-click (PPC), link development, online reputation management, and social media marketing integration. The class incorporates real-world examples and guest speakers, as well as a full-day lab exercise that includes optimizing a website or blog. The SEM class will provide instant application in your world.

Questions about this course? Please contact CEPE at cepe@pdx.edu or 503.719.7655


  WM402 - 010 Search Engine Marketing      
  2016-2017 - Winter 2017   Status:  Available
Class Schedule: 3 Sessions
Contact Hours: 16.5
Course Fee(s):
Tuition non-credit    $699.00
Potential Discount(s):
Referral Discount
  1.65 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 10:00AM - 4:30PM
20 Jan 2017 to 3 Feb 2017
Building: Crown Plaza Building
Room: Sauvie (100B1)
Instructors: Kent Lewis
  Section Notes:  

Dates are January 20, 27, and February 3, 2017

Laptops are required, and wireless accounts are available onsite. 

The deadline to drop or transfer is at midnight five days before the class start. 
Many courses have wait lists, so this gives us time to fill any vacancies. Thank you!