BB403 Strategic Craft Beverage Marketing

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Course Description

Everything you need to know about developing your beverage brand and creating a marketing plan. You will learn and develop tools for market analysis, strategy, brand management and pricing. Marketing communications and distribution will also be covered.

Prerequisite: BB402 Craft Beverage Business Management 

See Strategic Craft Beverage Marketing for complete course description.


Applies Towards the Following Certificate(s)




Sections

  BB403 - 003 Strategic Craft Beverage Marketing      
  2014-2015 - Winter 2015   Status:  Available
 
Contact Hours: 32.00
Course Fee(s):
Tuition non-credit    $699.00
Potential Discount(s):
Referral Discount
  Available for Credit 4 units
3.20 CEUs
Online:   5 Jan 2015 to 15 Feb 2015
 
Instructors: John Hartman, Lisa Peyton
  Section Note(s):  

This course is entirely online. You will receive an email with login instructions for the online environment (Canvas) a few days prior to the course start date. Once you set up your account, you will be not required to do so for any subsequent courses.