Currently organizations across the globe are investing in and building their social media teams and strategies. With the rapid proliferation of technology and the explosive growth of social media platforms such as Facebook, Pinterest and Twitter, your employees are participating in messages related to your organization on their corporate and personal accounts. The fast-paced growth of social media creates an urgent need to look at your organization beyond your walls, develop policies and procedures that apply to these changes, and help your employees understand the legal implications of their actions.
We will address the significant changes is communication and how that impacts employee/organization relationships, and discuss best practices around the following areas:
- Developing modern social media policies and guidelines and effectively communicating them to your entire organization - new and existing employees
- Helping employees understand that they can be held accountable for tweets, posts and comments that they make - whether they are working or on personal time
- New rulings, such as recent ones from the NLRB, that impact your policies and guidelines
- Considering special policies or laws governing your industry, such as HIPPA, that have direct implications on what can and can't be said publicly
Electronic materials will be provied prior to the start of the course.