Based on the popular Internet-strategy workshop, this certificate covers the latest in digital marketing for today’s businesses—aligning people, architecture, processes, and tools. The certificate includes five courses offered twice per year and can be completed in four to six months. Coursework includes lecture, guest speakers, real-world case studies, and class projects on topics relevant to your own business.
Introduction to Digital Strategies
Social Media Marketing
Search Engine Marketing
Measuring & Optimizing Your Website
- Advanced Concepts: Digital Media Integration
Minimum Required: 5 Courses
Please Note: WM405, the final course in the series, builds on the first four courses. WM401-WM404 must be taken before WM405 can be taken.
Discounts: Students who register for all 5 courses in one transaction may use the "5 Course Bundle Discount" when registering. This option will appear once all 5 courses have been added to the shopping cart. The total price, using the discount, is $2825. The bundle price for the Practicum courses is $200. This discount option will only display once all courses have been added to the registration shopping cart during online registration.
|WM401 Intro to Digital Strategies|
|WM403 Social Media Marketing|
|WM402 Search Engine Marketing|
|WM404 Measuring & Optimizing Your Website|
|WM405 Advanced Concepts: Digital Media Integration|
Minimum Required: 0 Courses
|WM406 DMS Practicum-Intro to Digital Strategies|
|WM407 DMS Practicum - Search Engine Marketing|
|WM408 DMS Practicum - Social Media Marketing|
|WM409 DMS Practicum - Measuring and Optimizing Your Website|
|WM410 DMS Practicum-Advanced Concepts: Digital Media Integration|