Based on the popular Internet-strategy workshop, this certificate covers the latest in digital marketing for today’s businesses—aligning people, architecture, processes, and tools. The certificate includes five courses offered twice per year and can be completed in four to six months. Coursework includes lecture, guest speakers, real-world case studies, and class projects on topics relevant to your own business.

Courses include

  • Introduction to Digital Strategies
  • Social Media Marketing
  • Search Engine Marketing
  • Professional Skills
  • Advanced Concepts: Digital Media Integration


  Required Courses 
Minimum Required:  5  Courses

Please Note:  WM405, the final course in the series, builds on the first three courses. WM401, WM402, WM403 and WM450 must be taken before WM405 can be taken, or students must have program manager approval.

    WM401   Intro to Digital Strategies
    WM403   Social Media Marketing
    WM402   Search Engine Marketing
    WM450   Employability skills/Professional Skills for Digital Marketers
    WM405   Advanced Concepts: Digital Media Integration
  DMS Electives 
Minimum Required:  0  Courses
    WM406   DMS Practicum-Intro to Digital Strategies
    WM407   DMS Practicum - Search Engine Marketing
    WM408   DMS Practicum - Social Media Marketing
    WM410   DMS Practicum-Advanced Concepts: Digital Media Integration