Based on the popular Internet-strategy workshop, this certificate covers the latest in digital marketing for today’s businesses—aligning people, architecture, processes, and tools. The certificate includes five courses offered twice per year and can be completed in four to six months. Coursework includes lecture, guest speakers, real-world case studies, and class projects on topics relevant to your own business.

Courses include

• Introduction to Digital Strategies
• Social Media Marketing
• Search Engine Marketing
• Measuring & Optimizing Your Website
• Best Practices, Integrating Digital Media

	Required Courses  Minimum Required: 5 Courses
	Please Note:  WM405, the final course in the series, builds on the first four courses. WM401-WM404 must be taken before WM405 can be taken. Discounts: Students who register for all 5 courses in one transaction may use the "5 Course Bundle Discount" when registering.  This option will appear once all 5 courses have been added to the shopping cart.  The total price, using the discount, is $2700. This discount option will only display once all courses have been added to the registration shopping cart during online registration.
		WM401  Intro to Digital Strategies
		WM403  Social Media Marketing
		WM402  Search Engine Marketing
		WM404  Measuring & Optimizing Your Website
		WM405  Best Practices, Integrating Digital Media
	DMS Electives  Minimum Required: 0 Courses
		WM406  DMS Practicum-Intro to Digital Strategies
		WM407  DMS Practicum - Search Engine Marketing
		WM408  DMS Practicum - Social Media Marketing
		WM409  DMS Practicum - Measuring and Optimizing Your Website
		WM410  DMS Practicum-Best Practices, Integrating Digital Media