Based on the popular Internet-strategy workshop, this certificate covers the latest in digital marketing for today’s businesses—aligning people, architecture, processes, and tools. The certificate includes five courses offered twice per year and can be completed in four to six months. Coursework includes lecture, guest speakers, real-world case studies, and class projects on topics relevant to your own business.

Courses include

  • Introduction to Digital Strategies
  • Social Media Marketing
  • Search Engine Marketing
  • Analytics
  • Advanced Concepts: Digital Media Integration



  Required Courses 
Minimum Required:  5  Courses
    WM401   Intro to Digital Strategies
    WM403   Social Media Marketing
    WM402   Search Engine Marketing
    WM404   Analytics
    WM405   Advanced Concepts: Digital Media Integration
  DMS Electives 
Minimum Required:  0  Courses
    WM406   DMS Practicum-Intro to Digital Strategies
    WM408   DMS Practicum - Social Media Marketing
    WM407   DMS Practicum - Search Engine Marketing
    WM409   DMS Practicum - Analytics
    WM410   DMS Practicum-Advanced Concepts: Digital Media Integration